It all began with a seemingly simple question:
What happens when we create something, and that creation begins asking questions back?
Finding Isadorah Ray was born from the creation of a digital artist. But somewhere along the way, it stopped being only a story about artificial intelligence, music or technology.
It became an exploration of creativity, perception, memory, identity and presence.
Of what we place inside the things we create — consciously or not.
Of what we discover when we begin to observe them.
And of the unsettling possibility that creating is not always about inventing something new.
Sometimes, perhaps, it is about recognising something that was already there, waiting to be found.
This video is only a small glimpse into that universe.
A book about a digital character.
About the person who created her.
About what happened between them.
And, above all, about a question that became increasingly difficult to answer:
Who was finding whom?
Coming soon.